The CSR Spillover Effect on Consumer Responses to Advertised Reference Price Promotion

Reference-Dependent Consumer Preferences and Price Setting

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Signalling Price Image Using Advertised Prices

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Inter-purchase Time and Price Promotion Effect

Optimal Price Promotion in the Presence of Asymmetric Reference-price Effects

In this study we demonstrate how a reference price may affect the degree of price rigidity/ flexibility. For this, we construct a model of reference-price formation, which we use to analyze the effect of asymmetric reference price (cut ‘effects’) on the profitability of price promotions. We derive explicit expressions for the additional profits earned during a promotional period due to consumer...

A Consumer Perspective on Price-Matching Refund Policies: Effect on Price Perceptions and Search Behavior

Although price-matching refund policies are common in many retail environments, the impact of such policies on consumers has largely been ignored. This article reports the results of three studies that examine price-matching policies from a consumer perspective. Study 1 shows that consumers perceive price-matching policies as signals of low store prices and that the presence of a refund increas...